2.  Identify your goals.
       Know exactly what you want your audience to know, feel, think, and do after viewing your site.

3.   Prepare.
       Utilize your resources - time, knowledge, words & technology - 
       to organize content and build a site that delivers a succinct message. 

4.   Communicate benefits, not features.
       Talk about what's important to them, not what's important to you!

5.   Keep it Simple.
       The audience will have a better chance of understanding and retaining your information.

6.   Be Passionate!
       If you aren't excited about your subject, they won't be! 

7.   Involve the audience.
       They'll be flattered; it demonstrates that you've done your homework;
       and they can't help but pay close attention. 

8.   Utilize a variety of resources to support your content.
       Don't just build your site around easily created pages.

9.   View your site as a visitor.
       If you take off your hat - and look at it as a customer,
       you'll continue refining, improving, and making it perfect.